Petro Canada Case Study | FormaShape

Petro Canada Case Study


Cost-Effective Painted Fiberglass Canopy Façade.



click to enlarge image "With annual throughputs averaging in excess of seven million liters, the new-design sites have demonstrated a market advantage in increasing gasoline sales."

Petro-Canada Annual Report 2000


Project Overview

As Strategic Alliance Partners, Petro-Canada (PC) and FormaShape cooperate to renovate over 1,600 retail gas stations Canada-wide with cost-effective painted fiberglass canopy fascia.



click to enlarge image

FormaShape has fabricated fiberglass product for over 900 PC gas stations, which has had a direct positive impact on increasing gas throughput per station. In 1995, Petro-Canada was given a brand image award for their new gas station design, which incorporated our FRP product. In 2002, they were awarded the Convenience Store Decisions Cup, becoming the first non-US chain to win the award.

FormaShape Scope of Work

  • Fabricate FRP canopy fascia.
  • Analyze product design & fabrication
    • processes to improve cost-efficiencies.
  • Apply urethane paint system; 10-year UV color-fading & gloss-loss warranty.

2004 Petro Canada Annual Report - Marketing


Petro Canada Statistics 2004 New image sites combine highly visible and attractive design elements with improved traffic flow and convenience for customers. The focus in Marketing was on profitable growth through initiatives directed at the retail and PETRO-PASS truck stop networks. Petro-Canada led the industry in key urban market metrics and continued to improve the fundamentals of the retail business with more than 85% of the re-imaging program complete. Fast-tracking this re-imaging program allowed realization of industry-leading throughputs, with annual gasoline sales from re-imaged sites within the Company’s network now averaging in excess of 6.8 million liters per site. Based on this success, the Company extended this new image program to independent retailers. More than 35% of these retailers elected to invest their capital in the new image standard. Petro-Canada continued to leverage its position as "Canada’s Gas Station," with innovative product developments and a continuing track record of "new product firsts" in the industry. In September 2004, the Downstream business introduced the Citi Petro-Points MasterCard,the first general-purpose credit card in North America to offer cardholders an instant discount on gasoline. The Company also accelerated the roll out of the Cash Point program,the industry’s first privately owned automated bank machine network. Petro-Canada also continued to focus on expanding non-petroleum revenue base, as evidenced by the 11% year-over-year sales growth of the convenience store business, and the 7% increase in same-store sales in 2004 compared to 2003.



2005 Petro Canada Annual Report - Marketing


Petro Canada Statistics 2005 In the retail business, Petro-Canada completed most of its re-imaging program, contributing to industry-leading throughputs. Within the Company's network, annual gasoline sales from re-imaged sites averaged in excess of 6.5 million liters per site. The Company extended the re-imaging program to independent retailers and nearly 60% of these retailers chose to participate. Petro-Canada continued to leverage its position as "Canada's Gas Station," with the advancement of previously launched innovative product developments and new product firsts such as the Citi Petro-Points MasterCard, the first general purpose credit card in North America to offer cardholders an instant discount on gasoline, and the roll out of its Cash Point Program, the industry's first privately ownedautomated bank machine network. In 2005, the Company continued to focus on expanding its non-petroleum revenuebase, as evidenced by the 10% year-over-year sales growth of its convenience store business and 5% increase in same-store sales compared to 2004. In 2005, the PETRO-PASS network, which includes 212 truck stop facilities, continued to be the leading national marketer of fuel in the commercial road transport segment in Canada. The distribution network was upgraded during the year, leading to higher sales volumes.

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